Sponsorship Online Application

The Oklahoman

is Oklahoma City’s one remaining mass media, reaching 6 in 10 adults each week.

Source: Scarborough 2008

Sponsorship Online Application

Please complete this sponsorship application and return it to The Oklahoman Advertising Promotions Department/Sponsorship Manager with the following information:

Event/Program Marketing Plan including a timetable and budget
Overview from previous year (if applicable)
Any information you might have (attendance, revenue goal attained, etc) from the previous year event.
Event organizers will be asked to evaluate the success of the sponsorship with The Oklahoman at the conclusion of the event and The Oklahoman will use the evaluation to determine future sponsorships.
Copy of IRS 501 C (3) ruling and federal tax identification number
Recent audited financial statements, income, and expense budget
List of board of directors, advisory committee members, and key management personnel
List of all fundraising events and dates planned for 2007
Printed support materials or promotional pieces (limit to 4 pieces)

Deadlines: Applications must be submitted by October 15, 2008 for the 2009 calendar. You may apply during the year for secondary consideration. These applications must be submitted 3 months prior to event, and selection will be based on The Oklahoman's budget and in-kind availability.
Mailing Address:

The Oklahoman
Wendy Johnson, Promotions Coordinator
P.O. Box 25125
Oklahoma City, OK 73125

Email: wjohnson@opubco.com

Please allow 2-4 weeks for a response. The Oklahoman generally plans and budgets special sponsorships a year in advance.

Name of Organization:

Address:

Contact Person:

E-mail:

Phone Number:

Fax:

Check area of emphasis: Arts/Culture Education Health Other:
Check type of charitable gift: Contribution Table Sponsors Other:

Amount of Request:

Cash:

In Kind:

Event/Program Name:

Event Date:

Event Hours:
-

Event Location:

Number of years event has been held in community:

Are you funded by any other programs of this newspaper? Yes No

Please provide a brief description of event/campaign, including primary marketing objective/benefits to community, history and current activities for which you are seeking support. Please be specific.

Are you seeking?

In-paper ad placement

Cash donation (specify amount, how it will be used)

In-kind donation (printing, Direct Mail, etc.)

Other (employee volunteers, committee members)

Booth/event display

Projected attendance:

Projected revenue:

Demographics of attendees:

Household income: Gender: Age:

Education: Home ownership:

Number of family members in household: Activities/Interests:

Admission price:

Please list other media sponsors committed to the project, including sponsorship level.

Please list other non-media sponsors committed to the project, including sponsorship level.

Will all sponsors cross-promote with other sponsors (i.e., use logos/mentions in all advertising/promotions)?
Yes No
If no, please explain:

Do you have an advertising/promotional budget for this event/program?
Yes No
Pro bono?
Paid?

What services are they providing?

What is your event budget for?

This newspaper Other print Radio TV Online Outdoor

Please attach a line item budget for last year's event/program (if this is a repeat),
as well as a projected line item budget for this year

Please indicate all sponsor level benefits:

Which benefits are available to sponsors? (where applicable, please indicate dollar value of benefit)

Category exclusivity	Booth/table at event
Signage at event	Speaking opportunity
Subscription sales opportunity	Complimentary tickets/parking passes
Single copy sales	Event program ad
Database access	Broadcast/billboard/website recognition
Premiums for subscriber incentive	Inclusion in printed pieces (direct mail, event programs)
Tickets for pre-event cross-promotion (ticket contests etc)	Xx cents added to admission price for cost of a newspaper to each attendee
Donation to our NIE (Newspapers in Education) program added to admission price

Please indicate the measurement techniques in place to quantify results of the program (e.g., increase in attendance, donations over previous years):

Are you making an Advertising Investment with The Oklahoman?
Yes No
Investment level $

Materials Submission:
We prefer to receive all ads fully prepared, to arrive camera ready on a disk or electronically in PDF format. Specific questions about computer formats can be addressed when a commitment is made.

You are responsible for the accuracy of all information in your ad. We reserve the right to request changes to typographical errors if we find them during proofing. We also reserve the right to reject any ad that contains copy or graphics that would be deemed offensive to readers.

The newspaper's logo will be supplied to you with size and usage guidelines for placement within your ad.