Market Profile

The Oklahoma City Metropolitan Area
Counties the CMSA (Consolidated Metropolitan Statistical Area) as defined by the U.S. Census Bureau	Oklahoma, Canadian, Cleveland, McClain, Logan, Pottawatomie, Lincoln, Grady
Total Population	1,261,769
Population 18+	951,192
Households	498,849
Source: Scarborough, 2008; Claritas Site Reports, 2008

Demographics of Adults 18+ in the Oklahoma City Metropolitan Area
Characteristic	Number of Adults	% of Adults
Total	951,192	100%
Gender
Male	465,801	49%
Female	485,391	51%
Age
18-34	312,913	33%
35-44	170,040	18%
45-54	180,782	19%
55 and over	287,457	30%
Education
Less Than High School Graduate	103,882	11%
High School Graduate	309,860	32%
Some College	312,606	33%
College Graduate or More	224,844	24%
Children in the Home	390,400	41%
Occupation
Management, Professional	250,582	26%
Service, Sales and Office, Military	235,103	25%
Agriculture, Production, Construction	134,042	14%
Homemaker, Retired	242,896	26%
Student, Other	88,569	9%
Household Income
Less than $30,000	247,226	26%
$30,000 - $49,999	264,900	28%
$50,000 - $74,999	183,537	19%
$75,000+	255,529	27%
Median Household Income	$47,474
Source: Scarborough, 2008

Weekly Metro Reach of The Oklahoman and NewsOK
Characteristic	Market #	The Oklahoman and NewsOK Reach #	The Oklahoman and NewsOK Reach %
Total Adults	951,192	648,194	68%
Gender
Male	465,801	309,032	66%
Female	485,391	339,162	70%
Age
18-34	312,913	172,515	55%
35-44	170,040	111,698	66%
45-54	180,782	129,170	72%
55 and over	287,457	234,811	82%
Education
Less Than High School Grad.	103,882	43,378	42%
High School Grad.	309,860	196,840	64%
Some College	312,606	239,520	77%
College Grad. or More	224,844	168,456	75%
Children in the Home	390,400	255,848	66%
Occupation
Management, Professional	250,582	192,174	77%
Service, Sales, Office, Military	235,103	151,871	65%
Agriculture, Production, Construction	134,042	80,557	60%
Homemaker, Retired	242,896	181,313	75%
Student, Other	88,569	42,279	48%
Household Income
Less than $30,000	247,226	137,895	56%
$30,000 - $49,999	264,900	188,826	71%
$50,000 - $74,999	183,537	136,931	75%
$75,000+	255,529	184,542	72%
Source: Scarborough, 2008

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