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Advertising Can Boost Consumer Confidence, Study Says
Consumer confidence in the long-term health of companies is positively influenced by advertising and marketing. "Out of sight can mean out of business," according to the report. Download Article, PDF [36K]

Newspapers + Internet = More Consumer Purchasing
New consumer research commissioned by Google finds newspaper advertising drives online traffic and increases consumer purchasing.  Download Report, PDF [52k ]

Retail grows with newspaper ads
Retailers who consistently run newspaper advertising benefit by keeping their brand in front of the consumer.  Download Article, PDF [54k]

Local newspaper sites deliver results
A new report by the Online Publishers Association ranks newspapers first, with 46% of consumers taking action after viewing a local ad. Download Full Report, PDF  [685K]